Local SEO for Your Business

Found in Five just got even easier to book. The online booking link is officially LIVE, which means you can now choose a time that works for your schedule and book your one-on-one Found in Five class directly online. For $120, we’ll spend our time focused on YOUR Google Business Profile. You’ll learn everything included in the original Found in Five workshop, but with personalized guidance based on your business, your profile, and the questions you actually have. We’ll work together to optimize your profile, make real updates, and create a simple five-minute weekly routine you can actually stick with. Either visit the link in the bio or scan the QR code, choose in person or Zoom, pick your time, and you’re booked. If you’ve been wanting to understand what you should actually be doing with your Google Business Profile instead of guessing, Found in Five was created for you. The booking link is live. Let’s get your business found. Let me shine a light on your business. #raeoflightseo #googleworkshop #localseo #seo
Found in Five just got even easier to book. The online booking link is officially LIVE, which means you can now choose a time that works for your schedule and book your one-on-one Found in Five class directly online. For $120, we’ll spend our time focused on YOUR Google Business Profile. You’ll learn everything included in the original Found in Five workshop, but with personalized guidance based on your business, your profile, and the questions you actually have. We’ll work together to optimize your profile, make real updates, and create a simple five-minute weekly routine you can actually stick with. Either visit the link in the bio or scan the QR code, choose in person or Zoom, pick your time, and you’re booked. If you’ve been wanting to understand what you should actually be doing with your Google Business Profile instead of guessing, Found in Five was created for you. The booking link is live. Let’s get your business found. Let me shine a light on your business. #raeoflightseo #googleworkshop #localseo #seo
Found in Five is getting personal. After teaching Found in Five in a group setting, I realized there was an opportunity to make the class even more valuable. So, Found in Five is now available as a one-on-one class for $120, either in person or over Zoom. You’ll learn everything included in the original workshop, but now we get to focus specifically on YOUR Google Business Profile. We’ll work through what you should be updating, how to optimize your profile, what Google is looking for, and how to make your five-minute weekly routine actually count. Even better, you’ll be able to ask questions about your business as we go and get customized help instead of trying to apply general advice on your own. The one-on-one format also means we can find a time that works with your schedule. If you want to learn how to make your Google Business Profile work harder for your business, call, text, or email me to schedule your Found in Five session. $120 | In Person or Zoom Let me shine a light on your business.
Found in Five is getting personal. After teaching Found in Five in a group setting, I realized there was an opportunity to make the class even more valuable. So, Found in Five is now available as a one-on-one class for $120, either in person or over Zoom. You’ll learn everything included in the original workshop, but now we get to focus specifically on YOUR Google Business Profile. We’ll work through what you should be updating, how to optimize your profile, what Google is looking for, and how to make your five-minute weekly routine actually count. Even better, you’ll be able to ask questions about your business as we go and get customized help instead of trying to apply general advice on your own. The one-on-one format also means we can find a time that works with your schedule. If you want to learn how to make your Google Business Profile work harder for your business, call, text, or email me to schedule your Found in Five session. $120 | In Person or Zoom Let me shine a light on your business.
TOMORROW IS THE DAY! Found in Five is happening tomorrow, and we are officially down to the FINAL 2 SPOTS. If you’ve been thinking about joining me, this is your last call before ticket sales close. Found in Five isn’t about sitting through another class and leaving with a notebook full of things you’ll “get to later.” Bring your laptop because we’re getting to work. I’m going to show you how to make your Google Business Profile work harder for your business, what Google is looking for when deciding who shows up in local search, and how to create a simple routine you can actually keep up with. You’ll make real changes to your profile while we’re together so you can walk out knowing exactly what to do next. Only 2 seats remain, and once they’re gone, they’re gone. If you want one of them, grab your ticket before sales close. I can’t wait to see everyone tomorrow and help you get FOUND. #raeoflightseo #localseo #seo #googlebusinessprofile #gbp
TOMORROW IS THE DAY! Found in Five is happening tomorrow, and we are officially down to the FINAL 2 SPOTS. If you’ve been thinking about joining me, this is your last call before ticket sales close. Found in Five isn’t about sitting through another class and leaving with a notebook full of things you’ll “get to later.” Bring your laptop because we’re getting to work. I’m going to show you how to make your Google Business Profile work harder for your business, what Google is looking for when deciding who shows up in local search, and how to create a simple routine you can actually keep up with. You’ll make real changes to your profile while we’re together so you can walk out knowing exactly what to do next. Only 2 seats remain, and once they’re gone, they’re gone. If you want one of them, grab your ticket before sales close. I can’t wait to see everyone tomorrow and help you get FOUND. #raeoflightseo #localseo #seo #googlebusinessprofile #gbp

You know your business. You know the work you do, the people you help, and what makes you different. But does Google know?


Rae of Light SEO helps Phoenix businesses show up more clearly online through SEO, Google Business Profile optimization, and website design. I work with local business owners who are great at what they do but are tired of wondering why their competitors keep showing up above them in search results.


You don't need to become an SEO expert. You need someone who can figure out what's getting in the way, explain it without all the jargon, and help you fix it.

That's where I come in.

Let me shine a light on your business.


2023 Innovation in Business Media Innovator Awards Winner Winner Winner

Let's Get You Found

Let me shine a light on your business!

Contact Us

Call Today!

602-935-8519

So, What Exactly Is SEO?​

SEO stands for search engine optimization, but knowing what the letters stand for doesn't make it any less confusing.


Here's the easier explanation: when someone goes to Google and searches for a service you offer, SEO helps Google understand that your business may be a good match for what they're looking for.

Many factors can affect that. Your website matters. Your Google Business Profile matters. The words you use to describe your services matter. Even whether your business information is consistent from one place online to another can make a difference.

Good SEO brings those pieces together.

At Rae of Light SEO, I help Phoenix businesses figure out what's working, what's getting in the way, and where opportunities exist to become more visible. No smoke and mirrors. No pretending SEO is magic.

Just a strategy built around helping the right people find you.

SEO

Think about how you look for a local business.

You probably pull out your phone, type what you need into Google, and start looking at the businesses that appear.

Your customers are doing the same thing.

Local SEO helps connect your business with those searches. If you're a plumber, roofer, chiropractor, contractor, or another local service provider, you don't necessarily need someone three states away finding your website. You need the person in your service area who's actively looking for what you do.

That's why local SEO in Phoenix is such a big part of what I do.

I want your business to show up for the searches that make sense for your business and the customers you want to reach.

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WEB DESIGN

I love a beautiful website.

But if nobody can find it, we have a problem.

Your website needs to look like your business, sound like your business, and make it easy for someone to understand what you do. It also needs a solid SEO foundation so Google can understand it too.

That's how I approach website design for Phoenix businesses.

SEO isn't something I want to tack onto your website after everything else is finished. I want to think about it while we're building the site. We can make intentional decisions about the pages you need, how they're organized, what questions we're answering, and how someone moves from finding you to contacting you.

The result should feel like your business, not another website made from the same template everyone else is using.

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GOOGLE BUSINESS PROFILE

Sometimes people find your Google Business Profile before they make it to your website.

They're looking at your reviews. They're checking your photos. They're reading about your services and deciding whether your business feels like the right fit.

And yes, Google is paying attention to the information there too.

Google Business Profile optimization for Phoenix businesses is one of my specialties because I've seen how much of a difference an actively managed, accurate profile can make to a local business's online presence.

I'll look at what's there, what's missing, and what could be working harder for you. More importantly, I'll make sure your profile and website are telling the same story about your business.

Because all of these pieces are connected.

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Hi, I'm Dezaraye, Your Local SEO Expert in Phoenix

Local SEO Expert

I'm the owner of Rae of Light SEO, and before I ever started talking about Google rankings and keywords, I spent 15 years as an elementary school teacher.

Turns out, teaching prepared me for SEO more than you might expect.

I've always loved taking something complicated, breaking it down, and helping someone reach that moment where it finally clicks.

That's exactly how I work with my clients now.

I won’t send you reports filled with SEO charts and terms you don’t understand, leaving you to figure out what it means on your own.  If we’re in business together, I want you to see what I see, know why it matters, and know what we’ll do to find success online together.

There are plenty of people who make SEO sound complicated; I'd rather make it make sense. As a Phoenix SEO specialist, I get to combine strategy with the part of teaching I always loved most: helping people learn, grow, and see possibilities they couldn't see before.


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How Can Rae of Light SEO Help Your Business?

SEO

Can't figure out why your competitors keep showing up and you don't?

We’ll look at your website and the entirety of your online presence together to see what’s holding you back. Then we'll build an SEO strategy based on your business, your market, and the people you're trying to reach.


Google Business Profile Optimization

Your Google Business Profile shouldn't sit untouched for months.

I'll help you make better use of the profile you already have and make sure it accurately reflects your business, services, and online presence.


Website Design

Whether your current website isn't doing its job anymore or you're starting from scratch, I'll help you build a site that's made for humans first while giving search engines the information they need to understand your business.


Local Business is My Specialty

Working with a local business owner feels different.

You're not trying to get a million random people to your website. You want the right people to find you. The homeowner who needs their roof repaired. The person looking for a local professional they can trust. The customer who's comparing businesses before making a call.

Those searches matter. Rae of Light SEO works with service-based businesses in Phoenix and throughout the Valley that want to strengthen their online presence without losing what makes their business personal.

I've worked closely with contractors, home service businesses, professional service providers, wellness businesses, and other local companies. That experience has taught me that there isn't one SEO formula I can copy and paste from one client to the next.

Your business deserves its own strategy.

Phoenix Is Home. The Valley Is Our Community.

Rae of Light SEO serves businesses throughout Phoenix and the surrounding Valley, including Chandler, Gilbert, Mesa, Scottsdale, and Tempe.  In fact, I help clients across the country with their SEO, website, and GBP needs.

Some clients seek me out because they have a website that doesn’t show up where they expect it to.  Other clients have a GBP (Google Business Profile) that they don’t know what to do with.  Other times, they’re paying for SEO and don’t know what’s actually being done.

You don't have to know what's wrong before you contact me. That's part of my job.